Aamartaka is Bangladesh’s first algorithm-driven online credit assessment platform, built to simplify the journey of accessing personal loans, credit cards, and retail banking products. By merging advanced credit-scoring technology with a customer-focused digital experience, Aamartaka empowers users with instant eligibility insights and promotes financial literacy across the country.

Bangladesh’s traditional banking journey makes credit access slow and complicated:

• Manual paperwork 
• Delayed approvals 
• Limited financial understanding 
• No streamlined digital journey 

Customers often did not know which loan or credit card they qualified for—leading to confusion and low conversion.

Aamartaka implemented a full-funnel digital acquisition strategy supported by an algorithmic credit assessment engine.

1. Digital Lead Generation

Our core objective was to generate high-intent leads online.
Customers visited the Aamartaka website, explored products, and submitted their details directly through the platform.

2. Customer Segmentation by Loan Type

Leads were segmented based on their financial needs:

• Personal Loans 
• Credit Cards 
• Retail Banking Services 

This segmentation allowed hyper-relevant communication and guided each user toward the right banking solution.

3. Targeted Communication & Content

Each customer segment received:

• Tailored ad creatives 
• Personalized messaging 
• Product-specific landing pages 
• Optimized eligibility workflows 

This ensured the right message reached the right audience at the right moment — improving both lead volume and conversion quality.

📊 Marketing Performance (Oct 2022 – Nov 2025)

Backed by strong segmentation and clear value propositions, the campaign delivered exceptional results:

• Total Leads Generated: 89,537 
• Total Marketing Spend: $3,110.83 
• Total Reach: 2,272,896 users 
• Total Impressions: 6,275,192 
• Highly cost-efficient acquisition with strong nationwide visibility 

This performance played a critical role in feeding high-quality prospects into Aamartaka’s system, accelerating disbursements and customer onboarding.

The digitally sourced leads translated into strong commercial outcomes:

Platform Achievements

• 250M+ BDT in Core Loan Disbursement
• 1.5K+ Credit Cards Issued
• 45K+ Happy Customers Served
• Significant improvement in financial literacy and product awareness
• Faster, more transparent credit decision-making for the mass market

Aamartaka became the entry point to retail banking for tens of thousands of Bangladeshis.

Through algorithm-powered assessments and a data-driven lead generation strategy, Aamartaka successfully redefined how Bangladesh approaches retail lending.

The combination of:

• Smart user segmentation 
• Targeted digital communication 
• Scalable performance marketing 
• Automated credit assessment 

created a full ecosystem that delivers fast, accurate, customer-friendly credit access.

Aamartaka now stands as a national benchmark for digital credit journey innovation.