Shohoz, an online ticketing platform, faced the challenge of increasing both customer base and online sales. They needed a strategy to attract new customers and boost ticket purchases in a competitive market.

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To address this challenge, we launched an innovative gamification campaign titled “Buy, Play and Win.” The campaign was designed to incentivize ticket purchases with the chance to win prizes.

Here’s how it worked: when a customer bought a ticket from Shohoz, they received a call with a question. The first person to answer correctly with shortest time won a significant prize.

We promoted this campaign extensively across major social media platforms. Our approach included segmenting the audience based on their interactions and position in the sales funnel. This allowed us to deliver personalized and relevant communication to each segment, enhancing engagement and driving conversions.

To further boost ticket sales, we offered a discount for users who purchased return tickets, encouraging repeat purchases and increasing overall sales.

The campaign proved highly successful, leading to a 200% increase in online ticket sales and a substantial growth in Shohoz’s customer acquisition. The combination of gamification, targeted communication, and promotional discounts effectively captured user interest and drove significant sales growth.