The Challenge
VISA aimed to significantly increase the use of Visa cards for online payments and boost the number of VISA card saves on SSLCOMMERZ platform. The primary challenge was to motivate users to both transact online using VISA cards and securely save their card details within the payment platform.
20,000
VISA card save
2 months
Duration
100+
Partners
“We are thrilled with the results of our partnership with SSLCOMMERZ. The campaign’s strategic approach, combining targeted marketing and key partnerships, exceeded our expectations by delivering 20,000 Visa card saves. Their expertise in guiding users through the journey and maximizing engagement was a game-changer for us.”
Visa , Bangladesh
The Process
To address this, we formed strategic partnerships with leading online brands across various sectors, including e-commerce, OTT platforms, and ticketing services. These collaborations allowed us to access their extensive user bases and build trust in our campaign. Our main communication channel was social media marketing, where we targeted relevant audiences and drove traffic to the dedicated Visa landing page at visa.sslcommerz.com.
We employed a multi-channel marketing strategy that funneled users through a well-designed journey. Key touchpoints included awareness campaigns, promotions, and retargeting tactics, all optimized based on user engagement. Through retargeting efforts, we identified users’ actions on the landing page and continued to communicate with them at different stages of the conversion funnel, reinforcing the benefits of using and saving their Visa cards.
Conclusion
Through this focused and data-driven approach, we successfully boosted engagement and conversions, resulting in 20,000 Visa card saves on the SSLCOMMERZ platform. By carefully managing each phase of the user journey—from awareness to action—we were able to overcome the initial challenge and deliver meaningful results for both Visa and SSLCOMMERZ.
